Search Engine Marketing

Borghese Roma Welcomes Christina Citrola as VP of Sales, Marketing and E-Commerce

Retrieved on: 
Thursday, April 11, 2024
Luxury, Women, Department Stores, Other Retail, Specialty, Consumer, Content Marketing, Fashion, Cosmetics, Retail, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Social Media, Search Engine Optimization, Search Engine Marketing, Blogging, Online Retail, La mer, Social media, Beauty

Borghese , a leading prestige beauty brand, is thrilled to announce the appointment of Christina Citrola as its new Vice President of Sales, Marketing, and E-Commerce.

Key Points: 
  • Borghese , a leading prestige beauty brand, is thrilled to announce the appointment of Christina Citrola as its new Vice President of Sales, Marketing, and E-Commerce.
  • Christina brings a wealth of experience in driving omni-channel growth and building brand equity for luxury beauty brands.
  • “We are thrilled to welcome Christina to the Borghese family,” said Dawn Hilarczyk, Chief Operating Officer of Borghese Group.
  • “I am excited to join Borghese at such a pivotal time in the brand’s history,” said Christina Citrola.

ZoomInfo Named Top Enterprise Solution in 10 Categories in G2’s Spring 2024 Reports

Retrieved on: 
Wednesday, April 10, 2024
Software, Search Engine Marketing, Marketing, Data Management, Communications, Small Business, Professional Services, Technology, Momentum, Auto dialer, ZI, Learning, Demand generation, AI, GTM, Customer experience, Research, Algorithm, G2, Financial services, Enterprise, Retail

ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, was named the top Enterprise solution in 10 categories in G2’s Spring 2024 Grid® Reports, which evaluate customer satisfaction and market presence across more than 1,000 categories.

Key Points: 
  • ZoomInfo (NASDAQ: ZI), the go-to-market platform to find, acquire, and grow customers, was named the top Enterprise solution in 10 categories in G2’s Spring 2024 Grid® Reports, which evaluate customer satisfaction and market presence across more than 1,000 categories.
  • It also increased its presence in the Momentum Reports (27 appearances, +3) and Index Reports (328 appearances, +19).
  • Chorus by ZoomInfo appeared on 16 grids for the sixth consecutive quarter, climbing three spots in the Conversation Intelligence Enterprise grid.
  • Only 4% of all products on G2 earned “Leader” recognition, an exclusive list that includes ZoomInfo Sales, ZoomInfo Operations, and Chorus by ZoomInfo.

ON24 Announces Date for First Quarter 2024 Earnings Release and Conference Call

Retrieved on: 
Wednesday, April 10, 2024
Content Marketing, Fintech, Marketing, Advertising, Communications, Professional Services, Business, Digital Marketing, Data Analytics, Search Engine Marketing

ON24 (NYSE: ONTF) will release its first quarter 2024 financial results after U.S. markets close on Tuesday, May 7, 2024. ON24 management will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance.

Key Points: 

ON24 (NYSE: ONTF) will release its first quarter 2024 financial results after U.S. markets close on Tuesday, May 7, 2024. ON24 management will host a conference call and webcast that day at 2:00 p.m. Pacific Time (5:00 p.m. Eastern Time) to discuss its business and financial performance.

Enhabit Home Health & Hospice Announces Date of 2024 First Quarter Earnings Call

Retrieved on: 
Wednesday, April 10, 2024
Nursing, Communications, Health, Search Engine Marketing, Other Health, Managed Care, Webcast

Enhabit, Inc. (NYSE: EHAB), a leading national home health and hospice provider, today announced it will report its results for the first quarter ended March 31, 2024, on May 8, 2024, and host a webcast and conference call on May 9, 2024.

Key Points: 
  • Enhabit, Inc. (NYSE: EHAB), a leading national home health and hospice provider, today announced it will report its results for the first quarter ended March 31, 2024, on May 8, 2024, and host a webcast and conference call on May 9, 2024.
  • Individuals who would like to participate in the conference call webcast should join 15 minutes before the scheduled start time.

Introducing Sell It: A New Multi-Dimensional Sales Training Platform for Solopreneurs and Enterprises Designed to Help Accelerate Growth and Income

Retrieved on: 
Wednesday, April 10, 2024
University, Education, Influencer, Marketing, Communications, Social Media, Search Engine Optimization, Training, Search Engine Marketing, Digital Marketing, Content Marketing, Sell, Small business, Social media, Hatred, AI, IRS, ESOMAR, Photography, Growth, Research, Market Research Society, NBC News, Entrepreneurship, Friends, Private law, Workforce, CRM, Knowledge, Sales

This is practical and fun sales and marketing training for a new generation of business owners.

Key Points: 
  • This is practical and fun sales and marketing training for a new generation of business owners.
  • There simply isn’t an education platform or community designed to help people who sell thrive today.
  • These entrepreneurs rated sales as the most important skill for business success, with their #1 challenge being prospecting for more customers and clients.
  • Sell It started as a course for real estate professionals, generating a membership base of over 30,000 across 128 countries.

CG Life Acquires Toolhouse, Significantly Expanding Technology-Enabled Omnichannel Capabilities

Retrieved on: 
Tuesday, April 9, 2024
Search Engine Marketing, Data Management, Other Communications, Technology, Public Relations, Investor Relations, Marketing, Advertising, Pharmaceutical, Communications, General Health, Medical Devices, Other Technology, Biotechnology, Software, Digital Marketing, Health, Organization, Science, Digital, Patient, Acquisition, Senior, Creativity, Multimedia, Physician, Sales

CG Life , a leading integrated agency that blends strategy, creative, marketing, digital, and media with science, has significantly expanded its ability to support commercial life science organizations with digital omnichannel strategies through the addition of Toolhouse .

Key Points: 
  • CG Life , a leading integrated agency that blends strategy, creative, marketing, digital, and media with science, has significantly expanded its ability to support commercial life science organizations with digital omnichannel strategies through the addition of Toolhouse .
  • View the full release here: https://www.businesswire.com/news/home/20240409702768/en/
    CG Life acquires Toolhouse to expand its technology-enabled omnichannel capabilities for biopharma and life science companies (Photo: Business Wire)
    Founded in 1995, Toolhouse is a digital agency specializing in helping biopharma companies create more meaningful, measurable connections with patients and physicians.
  • “Healthcare has changed dramatically, requiring brand leaders in biopharma and life science to deploy nimble, omnichannel digital strategies to connect with their audiences,” said CG Life CEO David Ormesher.
  • “The decision for Toolhouse to join forces with the CG Life team was a completely natural one.

ZoomInfo Wins Two Google Cloud Technology Partner of the Year Awards

Retrieved on: 
Tuesday, April 9, 2024
Software, Search Engine Marketing, Marketing, Data Management, Communications, Small Business, Professional Services, Technology, Cloud, GTM, Business, Organization, Partnership, BigQuery, AI, Marketplace, B2B, Partner, ZI, Corporation, Network equipment provider

ZoomInfo was recognized for its achievements in the Google Cloud ecosystem, as the Google Cloud Partner that most effectively helped customers enhance their analytics and AI initiatives through pre-built data solutions and valuable datasets.

Key Points: 
  • ZoomInfo was recognized for its achievements in the Google Cloud ecosystem, as the Google Cloud Partner that most effectively helped customers enhance their analytics and AI initiatives through pre-built data solutions and valuable datasets.
  • “In a short time, ZoomInfo’s accurate data has become an indispensable solution for Google Cloud customers,” ZoomInfo Chief Revenue Officer James Roth said.
  • This partnership streamlines delivery of ZoomInfo data into Google BigQuery via Analytics Hub, allowing joint customers to integrate it with their existing data assets in Google Cloud.
  • “Google Cloud’s Partner Awards celebrate the transformative impact and value that partners have delivered for customers,” said Kevin Ichhpurani, Corporate Vice President, Global Ecosystem and Channels at Google Cloud.

PartnerCentric Soars With 200% YoY Client Growth, Secures impact.com Diamond Partner Status

Retrieved on: 
Tuesday, April 9, 2024
Retail, Software, Networks, Internet, Online Retail, Data Management, Social Media, VoIP, Technology, Search Engine Optimization, Mobile, Wireless, Search Engine Marketing, Blogging, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Diamond, Automation, Insight, Growth, Face, Amazon, Partnership, Acquisition, CMOS

In a significant endorsement of its success and innovation, PartnerCentric has been awarded the prestigious title of Diamond Partner with impact.com, a global leader in partnership automation.

Key Points: 
  • In a significant endorsement of its success and innovation, PartnerCentric has been awarded the prestigious title of Diamond Partner with impact.com, a global leader in partnership automation.
  • This accolade is a testament to PartnerCentric’s relentless pursuit of excellence and transformative technology within the partnership marketing space.
  • This groundbreaking tool unlocks the true incremental value of marketing initiatives, empowering brands to fine-tune their strategies for peak performance.
  • “This year of monumental growth signifies the pivotal role of partnership marketing in scaling effective marketing strategies,” said Stephanie Harris, founder & CEO of PartnerCentric.

Canva Revolutionizes Personalization at Scale with Census in the Snowflake Marketing Data Cloud

Retrieved on: 
Tuesday, April 9, 2024
Software, Networks, Internet, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Digital Marketing, Marketing, Advertising, Communications, Content Marketing, Cloud, CDP, ROI, Organization, Brazing, CSV, Census, Catalog, Martech, Machine learning

Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.

Key Points: 
  • Canva’s marketing team wanted to increase personalization and experiment faster, but they were limited by long turnaround time on audience creation and manual CSV uploads.
  • They needed a better way to harness their 200 terabytes of first-party customer data stored in Snowflake.
  • This approach helps Canva’s marketers unlock a unified Customer 360 in the Marketing Data Cloud, so they no longer need to go to 10 places to understand their users.
  • “Snowflake and Census help us integrate data from multiple different sources into one source of truth, so we can activate all our data and unlock it in lots of different ways,” said Matthew Castino, Marketing Measurement Lead at Canva.

 Pantheon and Lytics Partner to Bring Personalization Within Reach via Google Generative AI

Retrieved on: 
Tuesday, April 9, 2024
Software, Online Retail, Search Engine Optimization, Search Engine Marketing, Data Management, Technology, Artificial Intelligence, Security, Digital Marketing, Retail, Communications, Other Technology, Cloud, CDP, Synthetic media, Google Cloud, Software as a service, Growth, Partnership, Complexity, Running, Machine learning, WordPress, Privacy, Marketing, Generative, Online shopping

Together, Lytics and Pantheon are providing mutual customers with free access to Lytics’ Personalization Engine, giving digital marketing teams an unprecedented opportunity: to get up and running with website personalization in days, not quarters, address an imminent cookie-less future, and leverage cutting-edge generative AI technology.

Key Points: 
  • Together, Lytics and Pantheon are providing mutual customers with free access to Lytics’ Personalization Engine, giving digital marketing teams an unprecedented opportunity: to get up and running with website personalization in days, not quarters, address an imminent cookie-less future, and leverage cutting-edge generative AI technology.
  • I’m thrilled to give web teams everywhere access to this important lever to hit their goals,” said Pantheon CEO Zack Rosen.
  • “This partnership enables every company to modernize their marketing with Generative AI and enable a seamless transition away from third-party cookies,” said Lytics CEO James McDermott.
  • Lytics Personalization Engine is available today to Pantheon customers and digital agency partners.