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e360 Expands Its Executive Leadership Team; Emphasizes Commitment to Growth, Innovation, and a People-First Culture

Retrieved on:

Wednesday, December 13, 2023

Culture, Partnership, Superstore (season 3), Trust, The Walt Disney Company, DIRECTV, AI, CBT, HPE, Machine learning, Investment, STA, Sony

Rob is a highly respected industry leader with nearly three decades of strategic management experience in technology manufacturing and channel roles.

Key Points:

Rob is a highly respected industry leader with nearly three decades of strategic management experience in technology manufacturing and channel roles.
“As we prepare to step into the new year, we are excited about the investments we will make to elevate the experience our valued clients and partners have with e360.
“I have a passion for relationship-building and mentorship and believe strongly in e360’s culture and growth mindset.
“By bringing Rob on board, e360 is taking a bold step towards strengthening their already impressive domain expertise.

Thousands of Christmas Gifts to Local Children at the Church of Scientology Los Angeles Annual Candy Cane Lane Holiday Festival

Retrieved on:

Monday, December 25, 2023

Multimedia, Church of Scientology, Amazon Fire, Snow, Greater Los Angeles, DIRECTV, Apple TV, Demographics of Los Angeles, Animal, LOS, Volunteering, Weather, Scientology Network, Roku

LOS ANGELES, Dec. 25, 2023 /PRNewswire/ -- It was perfect weather for a family outing last Sunday when 3,500 Angelenos filled L. Ron Hubbard Way for the Church of Scientology Los Angeles annual toy giveaway. Happy children posed for photos with Santa and left clutching presents after an afternoon of ice skating, cookie decorating and face painting, with hot cocoa and treats for everyone.

Key Points:

LOS ANGELES, Dec. 25, 2023 /PRNewswire/ -- It was perfect weather for a family outing last Sunday when 3,500 Angelenos filled L. Ron Hubbard Way for the Church of Scientology Los Angeles annual toy giveaway.
Some 3,500 Angelenos filled L. Ron Hubbard Way for the Church of Scientology Los Angeles annual toy giveaway.
"The past several years have presented great challenges to Los Angeles families," said Susanna Kaneer, public affairs director for the Scientology Churches of Greater Los Angeles.
The iconic headquarters of the Church of Scientology of Los Angeles was dedicated by Scientology ecclesiastical leader Mr. David Miscavige in 2010.

Young UK Scientologists Share the Joy of the Season with Children Spending the Holidays in Hospital

Retrieved on:

Sunday, December 24, 2023

AT&T, Travel, Multimedia, Amazon Fire, DIRECTV STREAM, Holiday, DIRECTV, Religion, Apple TV, Nursing, Magic, Christmas, Scientology Network, Volunteer Ministers, Roku, Tourism

LOS ANGELES, Dec. 24, 2023 /PRNewswire/ -- When young Scientologists learned that kids at a nearby children's hospital would be spending the holidays away from their brothers and sisters, moms and dads, they wanted to help make the holiday as special for them as they could.

Key Points:

Young UK Scientologists helped collect, wrap & bring hundreds of Christmas presents to hospitalized kids.
Scientology Volunteer Ministers are a religious social service developed by Scientology Founder L. Ron Hubbard in the mid-1970s.
Saint Hill is home to the Scientology Advanced Organization of the UK and is UK headquarters for the Scientology religion.
Scientologists from around the world travel to the UK for Scientology training and spiritual counseling at the very place where so much of the technology was developed.

TripleLift's 2023 Snapshot: A Year of Effectiveness & Results for Advertisers

Retrieved on:

Thursday, December 21, 2023

NEW YORK, Dec. 21, 2023 /PRNewswire/ -- As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.

Key Points:

With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.
The launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement; it's a paradigm shift in how advertisers and publishers understand the power of first-party data.
September marked the release of the industry's first-ever large-scale test results showing that its recently launched targeting solution is effective across the web, including in cookie-constrained environments.
With 28,600 domains already available, TLA has delivered a remarkable CPM increase of 26% for publishers and a 33% lower cost-per-click (CPC) for advertisers.

TripleLift's 2023 Snapshot: A Year of Effectiveness & Results for Advertisers

Retrieved on:

Thursday, December 21, 2023

NEW YORK, Dec. 21, 2023 /PRNewswire/ -- As 2023 draws to a close, TripleLift, the ad tech platform elevating digital advertising across every screen, wraps a 2023-year marked by innovation, strategic partnerships, and a commitment to economic inclusion and sustainability. With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.

Key Points:

With the launch of first-party data solution TripleLift Audiences, along with partnerships that bolster the offering, the ad tech platform made significant leaps in demonstrating effectiveness and delivering results for advertisers and publishers.
The launch of TripleLift Audiences (TLA) in 2023 is more than a technological advancement; it's a paradigm shift in how advertisers and publishers understand the power of first-party data.
September marked the release of the industry's first-ever large-scale test results showing that its recently launched targeting solution is effective across the web, including in cookie-constrained environments.
With 28,600 domains already available, TLA has delivered a remarkable CPM increase of 26% for publishers and a 33% lower cost-per-click (CPC) for advertisers.

FOX Weather Expands Distribution to DISH Network and Sling Freestream

Retrieved on:

Wednesday, November 29, 2023

FOX Weather, FOX News Media’s free ad-supported streaming television (“FAST”) weather service has expanded its distribution to include DISH Network and Sling Freestream subscribers effective today announced its president Sharri Berg.

Key Points:

FOX Weather, FOX News Media’s free ad-supported streaming television (“FAST”) weather service has expanded its distribution to include DISH Network and Sling Freestream subscribers effective today announced its president Sharri Berg.
In making the announcement Berg said, “As we continue to grow our premium live weather news service, we are thrilled to expand FOX Weather’s reach to include DISH Network and Sling Freestream consumers.”
Launching nationwide to DISH Network on November 29th, FOX Weather will be available on channel 222 on the America’s Top 120, 200 and 250 Packages.
Additionally, Sling Freestream will add FOX Weather on the same date.
Accessible through the SLING TV app and website, FOX Weather will join Sling Freestream’s lineup which includes over 400 free channels and a library of over 41,000 on-demand titles.

Go Addressable and Advertiser Perceptions Research Finds Intent to Use Addressable TV Advertising Has Doubled in the Last Two Years; 40% Expect to Spend More on the Channel in 2024

Retrieved on:

Wednesday, November 29, 2023

This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.

Key Points:

This latest report is part of a series that has tracked the growth of addressable TV advertising over the last three years.
Specifically, the number of advertisers who plan to start using addressable in the coming year has doubled since 2021: from 25% to 50%.
Additionally, the intent to spend more on addressable TV advertising has risen for the third year in a row.
Currently, 2 in 5 (40%) of TV advertisers expect to spend more on the channel in 2024 than they did in 2023.

CallMiner Recognizes Customer Achievements in Conversation Intelligence at Annual Conference

Retrieved on:

Wednesday, November 29, 2023

CallMiner , the leading provider of conversation intelligence to drive business performance improvement, announced the winners of the 2023 LISTEN Awards at its annual user conference, LISTEN 2023.

Key Points:

CallMiner , the leading provider of conversation intelligence to drive business performance improvement, announced the winners of the 2023 LISTEN Awards at its annual user conference, LISTEN 2023.
The CallMiner LISTEN Awards honor customers and partners for their use of CallMiner’s conversation intelligence platform, driving improvements in the contact center, customer experience and enterprise-wide results.
“I am continually impressed by the innovation and commitment of every CallMiner customer in making conversation intelligence a business-critical initiative within their organizations,” said Jeff Gallino, CEO and co-founder, CallMiner.
Through its comprehensive approach and adoption of the CallMiner platform, NTT DATA has extended conversation intelligence across the organization and has set it apart in the industry.

Best Black Friday Streaming Services Deals 2023: Early Roku Streaming Stick, NVIDIA Shield, Chromecast & TV Streaming Service Savings Identified by Saver Trends

Retrieved on:

Tuesday, November 21, 2023

TV and Radio, Entertainment, DIRECTV, Black Friday, PLEX

Black Friday experts are identifying the top early streaming services deals for Black Friday 2023, featuring the latest offers on Plex, DIRECTV, Philo, DISH, Peacock, Paramount Plus and more streaming services. Access the best deals using the links below.

Key Points:

Black Friday experts are identifying the top early streaming services deals for Black Friday 2023, featuring the latest offers on Plex, DIRECTV, Philo, DISH, Peacock, Paramount Plus and more streaming services. Access the best deals using the links below.

Yahoo Backstage Adds New Publishers, Begins Delivering Sustainable Performance for Advertisers

Retrieved on:

Wednesday, November 15, 2023

This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.

Key Points:

This infusion provides advertisers with unparalleled access to a diverse range of quality media and advertising opportunities across multiple channels.
Available exclusively through the Yahoo DSP, Yahoo Backstage facilitates a direct line to curated, premium publisher inventory, enhancing engagement, brand visibility, and ROI.
Yahoo Backstage also offers a more sustainable buying practice by reducing the number of technology participants within a buy and supporting MFA-free inventory.
We’re interested to test Yahoo Backstage to drive efficient and sustainable programmatic media,” said Kristy Conrad, Head of Programmatic at Starcom.