Viacom18

Moloco Announces Multi-Year Strategic Partnership with Viacom18 for Ad Serving on JioCinema

Retrieved on: 
Tuesday, February 27, 2024

Moloco , a leader in operational machine learning (ML) and advertising technology, today announced a strategic partnership with Viacom18 and JioCinema in India.

Key Points: 
  • Moloco , a leader in operational machine learning (ML) and advertising technology, today announced a strategic partnership with Viacom18 and JioCinema in India.
  • As part of this multi-year partnership, Moloco is using its advanced machine learning and ad serving capabilities to build a powerful monetization solution for Viacom18/JioCinema, and it began with the Tata IPL last year.
  • Supported by the Moloco ad serving technology, JioCinema served targeted ads to a peak concurrent viewership of 32M users.
  • Moloco works with streaming platforms to maximize the value of each ad impression from price-driven decisioning to outcome optimization.

QYOU Media Inc: Heavyweights like Netflix and Disney Battle for Indian Market

Retrieved on: 
Tuesday, October 17, 2023

This article discusses the issue with reference to Netflix ( NASDAQ: NFLX ), Walt Disney Co ( NYSE: DIS ), Paramount Global ( NASDAQ: PARA ) and QYOU Media ( TSXV: QYOU ) ( OTCQB: QYOUF ).

Key Points: 
  • This article discusses the issue with reference to Netflix ( NASDAQ: NFLX ), Walt Disney Co ( NYSE: DIS ), Paramount Global ( NASDAQ: PARA ) and QYOU Media ( TSXV: QYOU ) ( OTCQB: QYOUF ).
  • QYOU Media (TSXV: QYOU) (OTCQB: QYOUF) produces, distributes and monetizes content created by social media influencers and digital content stars.
  • Netflix (NASDAQ: NFLX) is another company seeking to capitalize on the huge Indian entertainment market.
  • These Indian Netflix originals include 59 original movies and even more television shows, as well as several stand-up comedies and documentary features.

Media Ranch Announces International Format Slate Development Partnership with Abhishek Rege's Crazy Maverick Films

Retrieved on: 
Monday, October 16, 2023

LOS ANGELES and CANNES, France, Oct. 16, 2023 /PRNewswire/ -- Media Ranch's President & Founder Sophie Ferron announced that Media Ranch, and Crazy Maverick Films Private Limited (CMF) have agreed to develop, co-own and distribute a slate of paper formats for global distribution, with the aim to partner and co-own with high-end talent of the industry. Media Ranch's Director, Storytelling and Business Development Philip Kalin-hajdu will oversee development for the partnerships.

Key Points: 
  • Media Ranch's Director, Storytelling and Business Development Philip Kalin-hajdu will oversee development for the partnerships.
  • Bhhaskar De, who comes with a rich international experience, played a key role in getting Media Ranch and Abhishek Rege together for this one-of-a-kind initiative.
  • With all the talent involved, we know that we are bringing something special to the market – the first of many for our format development slate."
  • PR Representative for Media Ranch: MJ Sorenson, CEO of MJ Global Communications LLC
    View original content to download multimedia: https://www.prnewswire.com/news-releases/media-ranch-announces-internati...

Indian Cricket Premier League (IPL) Business Analysis Report 2023: Social Media, Property Profile, Kit Supplier, Team Sponsorship, Women's PL, and Media Landscape - ResearchAndMarkets.com

Retrieved on: 
Thursday, May 25, 2023

The "Business of Indian Premier League (IPL) 2023 - Property Profile, Sponsorship and Media Landscape" report has been added to ResearchAndMarkets.com's offering.

Key Points: 
  • The "Business of Indian Premier League (IPL) 2023 - Property Profile, Sponsorship and Media Landscape" report has been added to ResearchAndMarkets.com's offering.
  • The report takes a closer look at the league from a social media, sponsorship and media perspective.
  • It also ranks the competing teams based on commercial revenue
    The report gives a detailed and in-depth overview of a highly lucrative sports league.
  • The report provides the reader with deep insight into the media and sponsorship landscape of both the league and franchises involved.

Content Remains King in the Future of Video in India

Retrieved on: 
Monday, April 17, 2023

"Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world.

Key Points: 
  • "Quality of content has always been very good in India, but now it is easier for Indian content to travel across the world.
  • With the explosive growth of OTT and original content in India, the MIB also remained committed to the fight against piracy.
  • Sushant Sreeram, Country Director, Prime Video India, talked about the importance of authenticity in a market as diverse as India.
  • The Future of Video India is proudly sponsored by AKAMAI, Bharucha & Partners, INVIDI, Magnite, MEASAT, PubMatic and Samsung Ads.

INDIACAST & AMAGI BRING THE BEST OF PREMIUM HINDI ENTERTAINMENT FOR FREE WITH DESI PLAY TV ACROSS THE USA AND CANADA

Retrieved on: 
Friday, January 13, 2023

Aptly named Desi Play TV, the free Indian channel aims to reach out to the desi audience worldwide, who can watch desi Hindi serials online for free.

Key Points: 
  • Aptly named Desi Play TV, the free Indian channel aims to reach out to the desi audience worldwide, who can watch desi Hindi serials online for free.
  • Our partnership with IndiaCast in launching their first Free Ad-supported Streaming TV channel has been a gratifying experience for us.
  • Gaining access to IndiaCast's rich content library on FAST will bring great cheer to the Indian diaspora in the USA."
  • The channel is available on Sling in USA and Plex across US and Canada
    View original content to download multimedia: https://www.prnewswire.com/news-releases/indiacast--amagi-bring-the-best...

INDIACAST PARTNERS WITH AMAGI TO LAUNCH VIACOM18's FIRST FREE AD-SUPPORTED (FAST) STREAMING HINDI ENTERTAINMENT TV CHANNEL - 'DESI PLAY TV' IN HD, ACROSS NORTH AMERICA AND MIDDLE EAST

Retrieved on: 
Friday, January 6, 2023

NEW JERSEY, Jan. 6, 2023 /PRNewswire/ -- Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced that IndiaCast Media Distribution Pvt. Ltd., the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with it to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US, Canada, and Middle East regions. This is the first FAST channel from the network and will showcase some of the most popular, hand-picked Hindi shows with English subtitles from the Viacom18 content library.

Key Points: 
  • Aptly named as Desi Play TV, the channel aims to reach out to the desi audience worldwide, who can play premium quality content anytime, for free.
  • Our partnership with IndiaCast in launching their first Free Ad-supported Streaming TV channel has been a gratifying experience for us.
  • As the leading technology provider in the global FAST ecosystem, Amagi will also be able to generate high visibility for Desi Play TV.
  • Tune in to Desi Play TV to watch the best of Hindi Entertainment shows for Free, currently available on Sling and Plex.

INDIACAST PARTNERS WITH AMAGI TO LAUNCH VIACOM18's FIRST FREE AD-SUPPORTED (FAST) STREAMING HINDI ENTERTAINMENT TV CHANNEL - 'DESI PLAY TV' IN HD, ACROSS NORTH AMERICA AND MIDDLE EAST

Retrieved on: 
Friday, January 6, 2023

NEW JERSEY, Jan. 6, 2023 /PRNewswire/ -- Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced that IndiaCast Media Distribution Pvt. Ltd., the multi-platform content asset monetization entity jointly owned by TV18 and Viacom18, has partnered with it to launch Desi Play TV, a free ad-supported streaming television (FAST) channel in HD on Sling in the US and Plex across the US, Canada, and Middle East regions. This is the first FAST channel from the network and will showcase some of the most popular, hand-picked Hindi shows with English subtitles from the Viacom18 content library.

Key Points: 
  • Aptly named as Desi Play TV, the channel aims to reach out to the desi audience worldwide, who can play premium quality content anytime, for free.
  • Our partnership with IndiaCast in launching their first Free Ad-supported Streaming TV channel has been a gratifying experience for us.
  • As the leading technology provider in the global FAST ecosystem, Amagi will also be able to generate high visibility for Desi Play TV.
  • Tune in to Desi Play TV to watch the best of Hindi Entertainment shows for Free, currently available on Sling and Plex.

RELIANCE AND VIACOM18 ANNOUNCE PARTNERSHIP WITH BODHI TREE SYSTEMS

Retrieved on: 
Wednesday, April 27, 2022

MUMBAI, India, April 27, 2022 /PRNewswire/ -- Reliance and Viacom18 today announced a strategic partnership with Bodhi Tree Systems, which is a platform of James Murdoch's Lupa Systems and Uday Shankar, to form one of the largest TV and digital streaming companies in India.

Key Points: 
  • Bodhi Tree Systems, a platform of Lupa Systems and Uday Shankar, to invest Rs13,500 crore (~$1.78 billion) in Viacom18
    MUMBAI, India, April 27, 2022 /PRNewswire/ -- Reliance and Viacom18 today announced a strategic partnership with Bodhi Tree Systems, which is a platform of James Murdoch's Lupa Systems and Uday Shankar, to form one of the largest TV and digital streaming companies in India.
  • Qatar Investment Authority (QIA), the sovereign wealth fund of the State of Qatar, is an investor in Bodhi Tree Systems.
  • Upon closing, Viacom18, in close cooperation with Reliance, Bodhi Tree Systems and Paramount Global, will shape a vision, strategy, and execution for its businesses, building on the strong existing foundation.
  • AZB & Partners was the legal advisor to Bodhi Tree while EY provided diligence services to Bodhi Tree.

RELIANCE AND VIACOM18 ANNOUNCE PARTNERSHIP WITH BODHI TREE SYSTEMS

Retrieved on: 
Wednesday, April 27, 2022

MUMBAI, India, April 27, 2022 /PRNewswire/ -- Reliance and Viacom18 today announced a strategic partnership with Bodhi Tree Systems, which is a platform of James Murdoch's Lupa Systems and Uday Shankar, to form one of the largest TV and digital streaming companies in India.

Key Points: 
  • Bodhi Tree Systems, a platform of Lupa Systems and Uday Shankar, to invest Rs13,500 crore (~$1.78 billion) in Viacom18
    MUMBAI, India, April 27, 2022 /PRNewswire/ -- Reliance and Viacom18 today announced a strategic partnership with Bodhi Tree Systems, which is a platform of James Murdoch's Lupa Systems and Uday Shankar, to form one of the largest TV and digital streaming companies in India.
  • Qatar Investment Authority (QIA), the sovereign wealth fund of the State of Qatar, is an investor in Bodhi Tree Systems.
  • Upon closing, Viacom18, in close cooperation with Reliance, Bodhi Tree Systems and Paramount Global, will shape a vision, strategy, and execution for its businesses, building on the strong existing foundation.
  • AZB & Partners was the legal advisor to Bodhi Tree while EY provided diligence services to Bodhi Tree.