Cheetos

Cheetos Canada announces the official sponsorship of Simu Liu's fingertips

Retrieved on: 
Tuesday, September 12, 2023

Whether you're eating Cheetos Puffs, Cheetos Crunchy or Cheetos Popcorn, any Cheetos fan knows that you can't enjoy the cheesy snack without getting your fingers covered with the iconic orange dust.

Key Points: 
  • Whether you're eating Cheetos Puffs, Cheetos Crunchy or Cheetos Popcorn, any Cheetos fan knows that you can't enjoy the cheesy snack without getting your fingers covered with the iconic orange dust.
  • com as "the brand name for the powdery residue that gets on your fingertips while eating the savoury cheese snack, Cheetos."
  • In the brand's continued mission to make Cheetle part of Canadian vernacular, Cheetos is now turning a typical celebrity sponsorship on its head (or fingertips, we should say).
  • In a mischievous hack on celebrity culture that only the Cheetos brand could pull off, Cheetos has sponsored Canadian superstar Simu Liu's fingertips.

THC edibles that look like snacks popular with kids? FTC and FDA have something to say about that.

Retrieved on: 
Tuesday, August 29, 2023

THC edibles that look like snacks popular with kids? FTC and FDA have something to say about that.According to the two agencies, the companies currently market edibles containing Delta-8 THC (yeah, that THC) with packaging and advertising that mimic the look of candy and snack brands popular with children.

Key Points: 

THC edibles that look like snacks popular with kids? FTC and FDA have something to say about that.

    • According to the two agencies, the companies currently market edibles containing Delta-8 THC (yeah, that THC) with packaging and advertising that mimic the look of candy and snack brands popular with children.
    • Delta-8 THC is a component of cannabis with similar psychoactive and intoxicating effects as Delta-9 THC – the substance responsible for the high people get from cannabis.
    • In June 2022, FDA issued a warning about the health risks to children of ingesting foods containing THC.
    • FDA’s concern isn’t hypothetical, with numerous poison control calls and adverse event reports stemming from kids’ eating THC-laced products by accident.
    • Some of the reports specifically mentioned that the edible was a copycat of a brand-name food.

Cheetos® Launches World's First Fingertip Sponsorship with Global Superstar Becky G to Celebrate Return of Deja tu Huella Campaign

Retrieved on: 
Monday, July 17, 2023

PLANO, Texas, July 17, 2023 /PRNewswire/ -- Artists have often been the face of a brand, but Cheetos®, famous for its iconic orange Cheetle® dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician's fingertips.

Key Points: 
  • For years, Cheetos has celebrated Hispanic culture's impact on society and empowered the community with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to "leave your mark."
  • To kick off the program's fourth iteration, Cheetos is launching the world's first fingertip sponsorship with global superstar Becky G in hopes of inspiring others to leave their mark on everything they touch.
  • In a TV commercial released today, Cheetos demonstrates how Becky G's Cheetle-covered fingertips can empower members of the Hispanic community to chase their dreams as she did.
  • For more information on the Deja tu Huella program including the Uplift Scholarships, Deja tu Huella Tour and TikTok challenge, please visit Cheetos.com/DejatuHuella.

Cheetos® launches bold mac & cheese for daring Canadians who ketchup & mac

Retrieved on: 
Wednesday, July 12, 2023

MISSISSAUGA, Ontario, July 12, 2023 (GLOBE NEWSWIRE) -- Canadians love mac & cheese and ketchup... but together? This is a long-standing debate. Or is it? In the lead-up to National Mac & Cheese Day this Friday, July 14, the Cheetos® brand is announcing its commitment to settle the score once and for all. Enter NEW Cheetos® Mac ‘n Cheese Cheesy Ketchup flavour pasta with sauce. It’s cheesy. It’s ketchuppy. And, frankly, it slaps. Maybe you don’t agree, but then maybe you don’t have as good taste as some of your fellow Canadians… According to a recent survey by the Cheetos® brand, nearly a quarter of Canadians (23%) who eat mac & cheese add ketchup.*

Key Points: 
  • Enter NEW Cheetos® Mac ‘n Cheese Cheesy Ketchup flavour pasta with sauce.
  • “New Cheetos Mac ‘n Cheese Cheesy Ketchup may not be for everyone, and that’s okay—the Cheetos brand is mischievous and is not afraid to defend an unpopular opinion.
  • And if you’re feeling adventurous, try some Cheetos Mac ‘n Cheese Cheesy Ketchup as you watch the segments.
  • But however you mac & cheese, you best be out with the old and in with the bold and cheesy deliciousness of the Cheetos Mac ‘n Cheese line-up.

The Museum at FIT Presents Food & Fashion

Retrieved on: 
Wednesday, June 28, 2023

NEW YORK, June 28, 2023 The Museum at FIT (MFIT) presents Food & Fashion , an exciting and timely exhibition that explores the impact of food and food culture on fashion design.

Key Points: 
  • NEW YORK, June 28, 2023 The Museum at FIT (MFIT) presents Food & Fashion , an exciting and timely exhibition that explores the impact of food and food culture on fashion design.
  • The first four sections, presented as intimate tableaus, include "The Fashion Kitchen," "The Market," "The Fast Food Diner," and "The High Fashion Restaurant."
  • "A Feast for the Eyes" delves into how food, fashion, and art have collided in contemporary fashion design.
  • Food & Fashion has been made possible thanks to the generosity of the Couture Council of The Museum at FIT.

PeaTos, the Fastest Growing “Junk” Snack without the Junk, Takes on Cheetos and Funyuns with Two All New Puffs Varieties

Retrieved on: 
Monday, June 19, 2023

“For decades, Frito-Lay brands like Cheetos and Funyuns have monopolized the snack aisle while the better-for-you options taste like cardboard.

Key Points: 
  • “For decades, Frito-Lay brands like Cheetos and Funyuns have monopolized the snack aisle while the better-for-you options taste like cardboard.
  • But consumers no longer need to sacrifice taste for nutrition,” said Nick Desai, founder of PeaTos.
  • In 2023, PeaTos gained more than 6000 new points of distribution, making it one of the fastest growing brands in the nation.
  • The result is a vegan snack that offers the taste and finger-licking sensory experience of America’s favorite snacks, but without the dairy.

HIGHLIGHTS FROM 2023 AMERICAN ADVERTISING FEDERATION (AAF) ADMERICA NATIONAL CONFERENCE

Retrieved on: 
Tuesday, June 6, 2023

Helen Lin, Chief Digital Officer at Publicis Groupe, Named 2023-24 Board Chair; Jack Bamberger, Global Chief Revenue Officer at Captify, Elected Vice Chair

Key Points: 
  • Helen Lin, Chief Digital Officer at Publicis Groupe, Named 2023-24 Board Chair; Jack Bamberger, Global Chief Revenue Officer at Captify, Elected Vice Chair
    WASHINGTON, June 6, 2023 The American Advertising Federation (AAF) hosted its annual ADMERICA National Conference in St. Louis, MO, June 1-June 4.
  • At a National Gala, hosted by EMMY winner and two-time NAACP Image Award recipient Loni Love, winners of this year's American Advertising Awards were announced.
  • Said David Campbell, Chair of the National American Advertising Awards Committee, "Entrants continue to up their game each year.
  • The next ADMERICA conference will take place in Salt Lake City, UT, beginning June 2, 2024.

Global Market for Plant-Based Energy Drinks Expected to Reach $16 Billion by 2032

Retrieved on: 
Wednesday, May 31, 2023

PALM BEACH, Fla., May 31, 2023 /PRNewswire/ -- The Energy drink market has been popular for the past several years but there is a new player on the block. Plant Based energy drinks. The demand for plant-based energy drinks is expected to be driven by a rise in people's understanding of fitness and an increasing number of health-conscious consumers. Consumers are started following different diets, such as vegan, and physical training, such as gyms, to improve their health. This change is mostly due to an increase in sedentary occupations and busy lifestyles. Also, the consumption of plant-based energy drinks improves the nutritional balance of the body. Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease. Consumers are increasingly concerned about their wellbeing and nutritional standards, so they are opting for energy drinks that are high in nutrients, vitamins, and low in sugar and fat, which is expected to grow the demand for plant-based energy drinks. A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend. Active Companies from around the markets with current developments this week include: Yerbaé Brands Corp. (OTCPK: YERBF) (TSXV: YERB.U), Celsius Holdings, Inc. (NASDAQ: CELH), The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), Monster Beverage Corporation (NASDAQ: MNST).

Key Points: 
  • Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease.
  • A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend.
  • Also, plants have become a more common source of protein, manufacturers have been urged to create protein-rich, healthier plant-based energy drinks, which is expected to propel the plant-based energy drink market forward.
  • The consumption of energy drinks has increased dramatically among the young generation, but the energy drinks currently available on the market contain caffeine, which has its own set of side effects, leading to an ongoing quest for caffeine substitutes and effective compounds to use in energy drinks."

Global Market for Plant-Based Energy Drinks Expected to Reach $16 Billion by 2032

Retrieved on: 
Wednesday, May 31, 2023

PALM BEACH, Fla., May 31, 2023 /PRNewswire/ -- The Energy drink market has been popular for the past several years but there is a new player on the block. Plant Based energy drinks. The demand for plant-based energy drinks is expected to be driven by a rise in people's understanding of fitness and an increasing number of health-conscious consumers. Consumers are started following different diets, such as vegan, and physical training, such as gyms, to improve their health. This change is mostly due to an increase in sedentary occupations and busy lifestyles. Also, the consumption of plant-based energy drinks improves the nutritional balance of the body. Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease. Consumers are increasingly concerned about their wellbeing and nutritional standards, so they are opting for energy drinks that are high in nutrients, vitamins, and low in sugar and fat, which is expected to grow the demand for plant-based energy drinks. A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend. Active Companies from around the markets with current developments this week include: Yerbaé Brands Corp. (OTCPK: YERBF) (TSXV: YERB.U), Celsius Holdings, Inc. (NASDAQ: CELH), The Coca-Cola Company (NYSE: KO), PepsiCo, Inc. (NASDAQ: PEP), Monster Beverage Corporation (NASDAQ: MNST).

Key Points: 
  • Plant-based energy drinks can help the immune system and combat diseases like obesity, diabetes, heart failure and cardiovascular disease.
  • A report from Future market Insights said that in 2022, the market for plant-based energy drinks was approximately worth $9 billion and that the Global market for plant-based energy drinks is expected to increase at a CAGR of 6.11% through 2032, reaching around US$ 16,285.7 Million by that year, driven by the expanding veganism trend.
  • Also, plants have become a more common source of protein, manufacturers have been urged to create protein-rich, healthier plant-based energy drinks, which is expected to propel the plant-based energy drink market forward.
  • The consumption of energy drinks has increased dramatically among the young generation, but the energy drinks currently available on the market contain caffeine, which has its own set of side effects, leading to an ongoing quest for caffeine substitutes and effective compounds to use in energy drinks."

Frito-Lay North America signs on as Tournament Supporter for FIFA Women's World Cup Australia & New Zealand 2023™

Retrieved on: 
Tuesday, May 30, 2023

NEW YORK, May 30, 2023 /PRNewswire/ -- Frito-Lay North America (Frito-Lay) and FIFA have announced the continuation of their relationship, with Frito-Lay signing on as a North American Tournament Supporter and Official USA Snack of the upcoming FIFA Women's World Cup Australia & New Zealand 2023™, the company's largest-ever investment in women's sports.

Key Points: 
  • "We are thrilled to be among the first Tournament Supporters in North America to announce our involvement with this year's FIFA Women's World Cup," said Steven Williams, CEO, Frito-Lay and Quaker Foods North America.
  • Frito-Lay made history last year as the first salty-snack brand collaboration in FIFA and FIFA World Cup history during the FIFA World Cup 2022™.
  • Now, Frito-Lay brands Lay's, Doritos and Cheetos will offer FIFA Women's World Cup-branded packaging just in time for the tournament.
  • "FIFA is delighted to welcome Frito-Lay as a Tournament Supporter for the FIFA Women's World Cup Australia & New Zealand 2023™ - a tournament that promises to drive the women's game to all new highs," said Romy Gai, FIFA's Chief Business Officer.