Emplifi Recognized Among Notable Vendors in Social Suite Landscape Report by Independent Research Firm
Emplifi , a leading customer engagement platform, today announced that Forrester has recognized Emplifi as a notable vendor, in its overview of 11 vendors, in “ The Social Suite Landscape, Q4 2023 ” report.
- Emplifi , a leading customer engagement platform, today announced that Forrester has recognized Emplifi as a notable vendor, in its overview of 11 vendors, in “ The Social Suite Landscape, Q4 2023 ” report.
- Shifts in the media landscape make social suites – platforms that combine multiple social tech capabilities into a single unified offering, such as social content planning and publishing, social listening, and customer response – critical to efficiently manage all social media marketing efforts in one place.
- The report acknowledges the growing business case for social suite solutions and that brands continue to invest more time and budget on social media to drive sales.
- Findings from the report include:
Increase in social media team productivity: Faced with ongoing social platform changes and new consumer touchpoints, social suites' end-to-end capabilities help boost productivity by scheduling, approving, and publishing content all from one place.