Advanced Television Systems Committee

NEXTGEN TV Advances as Hisense's Lineup of NEXTGEN TVs Come to Retail With Sharp Focus on Consumer Education

Retrieved on: 
Tuesday, August 23, 2022
Atmos, Quantum dot, ATSC 3.0, Best Buy, Technology, EARC, HDR, Research, ATSC, TVB Pearl, View, City, Awareness, CTA, Advanced Television Systems Committee, WiSA, Samsung, OTA, Sport, E. W. Scripps Company, Consumer Technology Association, Atmosphere, Gray Television, Dolby Atmos, Graham Media Group, Sinclair Broadcast Group, Filmmaking, Multimedia, Philippine Council of Evangelical Churches, Television, Nexstar Media Group, Population, Dolby Vision, Mini, Pearl, Johnsons, Cox Media Group, MSRP, Dolby Laboratories, IMAX, Online shopping, Hisense, Amazon

WASHINGTON, Aug. 23, 2022 /PRNewswire/ -- Pearl TV , the coalition of U.S. broadcasters transitioning to NEXTGEN TV, today announced new NEXTGEN TV models from Hisense.

Key Points: 
  • WASHINGTON, Aug. 23, 2022 /PRNewswire/ -- Pearl TV , the coalition of U.S. broadcasters transitioning to NEXTGEN TV, today announced new NEXTGEN TV models from Hisense.
  • Its NEXTGEN TV models underscore once again how it pushes the boundaries of innovation to deliver value to consumers," stated Anne Schelle, managing director of Pearl TV.
  • "When the consumer looks for the logo, whether the consumer buys online or in-store, they can feel confident that the Hisense NEXTGEN TV purchased today will keep up with future technology enhancements."
  • "As consumers continue to seek a top-notch viewing experience and excellent value package, we are proud to deliver this with NEXTGEN TV."

WCRN Boston Launches First ATSC 3.0/Next Gen TV Platform in Boston

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Tuesday, August 2, 2022
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Boston, MA., Aug. 02, 2022 (GLOBE NEWSWIRE) -- WCRN TV 31 Boston has launched the regions first ATSC 3.0/Next Gen TV platform.

Key Points: 
  • Boston, MA., Aug. 02, 2022 (GLOBE NEWSWIRE) -- WCRN TV 31 Boston has launched the regions first ATSC 3.0/Next Gen TV platform.
  • Initially, four program channels will be offered to viewers in Boston, France 24, Retro TV, and Heartland TV, and Paranormal TV.
  • This ATSC 3.0 product is a work in progress and WCRN is utilizing its platform to develop cutting edge uses.
  • The broadcast business is transitioning from a programming delivery platform to a data delivery service, given ATSC 3.0s IP platform.

Pearl TV Launches RUN3TV, a New TV Web Platform That Brings Interactive Experiences and Streaming Content To Over-the-Air Viewers for the First Time

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Tuesday, April 19, 2022
E. W. Scripps Company, News, National Association, OTA, ATSC 3.0, PST, Kineton, Television, National Association of Broadcasters, TVB Pearl, LLC, What Now, Hearst, Philippine Council of Evangelical Churches, ATSC, NAB, Weather, Life, Pearl, Gray Television, Program, Cox Media Group, HDR, Atmosphere, Internet, Technology, View, Freewheel, Environment, Nexstar Media Group, Howard University School of Communications, Human voice, Sinclair Broadcast Group, Advanced Television Systems Committee, NAB Show, TEGNA, City, Industry, Multimedia, E.W. Edwards, Graham Media Group, WHUT, Dolby Laboratories, Broadcasting, Google, Broadcaster

WASHINGTON, April 19, 2022 /PRNewswire/ -- Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, today announced the launch of the RUN3TV web platform that enables broadcasters to offer a brand-new hybrid TV service to over-the-air (OTA) viewers.

Key Points: 
  • RUN3TV was built to support NEXTGEN TV, otherwise known as ATSC 3.0, and bring content to life through two-way web interactivity.
  • "With NEXTGEN TV and RUN3TV, broadcasters can now bring the OTA environment into the digital world."
  • RUN3TV's web-based platform architecture enables stations to develop, innovate, and differentiate at the application services layer, allowing a consistent viewer experience across all NEXTGEN TV devices.
  • Broadcasters can now leverage advanced advertising in live and streaming content, audience insights, and premium content distribution thanks to the new platform.

Pearl TV, MediaTek Introduce 'FastTrack to NEXTGEN TV'--A Platform That Speeds Development and Time to Market of New Smart TVs and Devices

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Tuesday, April 19, 2022
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WASHINGTON, April 19, 2022 /PRNewswire/ -- Pearl TV, the coalition of U.S. broadcast companies transitioning to NEXTGEN TV, and MediaTek have launched 'FastTrack to NEXTGEN TV,' a program that accelerates and streamlines the path for adoption of NEXTGEN TV technology by consumer electronic makers producing smart TVs and related devices at volume.

Key Points: 
  • "We're excited that together with MediaTek, we can usher in high-volume, low-cost televisions that consumers desire and are buying today, particularly among millennials."
  • The FastTrack program provides consumer electronics manufacturers with an easier, faster, and more cost-effective process to introduce NEXTGEN TV-compatible products via MediaTek's Reference Platform.
  • "Consumers want TVs to come with NEXTGEN TV capabilities and they want to be part of the future of television.
  • MediaTek Incorporated (TWSE: 2454) is a global fabless semiconductor company that enables nearly 2 billion connected devices a year.

2021 NEXTGEN TV Marketing Campaign Shows Increasing Consumer Interest and Purchase Intent

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Wednesday, March 30, 2022
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WASHINGTON, March 30, 2022 /PRNewswire/ -- New NEXTGEN TV advertising, including Dolby commercials from its latest marketing campaign which debuted on local television stations across the U.S., is resonating strongly with consumers.

Key Points: 
  • Recent research conducted by Magid, in conjunction with Dolby and the Pearl TV business group, tested the new marketing campaign in seven of the markets on the service delivering live, over-the-air TV.
  • "This effort reveals not only the value and adoption of NEXTGEN TV by broadcast stations, but how consumers' increased awareness and interest in NEXTGEN TV is influencing their future purchase considerationsno matter what content configurations or streaming platforms already exist in the household," said Pearl TV Managing Director Anne Schelle.
  • "We anticipate with additional TV manufacturers and retail participation in this brand campaign, consumer adoption will increase exponentially.
  • A critical element of the campaign, which will be extended through 2022 with new creative, is the NEXTGEN TV logo.

ONE Media Congratulates MPEG LA on the Formation of ATSC 3.0 Patent Pool

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Thursday, January 20, 2022
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ONE Media, LLC, a joint venture between Sinclair Broadcast Group (Nasdaq: SBGI) and Coherent Logix and one of the primary architects of the ATSC 3.0 broadcast standard, applauds the formation of the ATSC 3.0 Patent Pool by MPEG LA.

Key Points: 
  • ONE Media, LLC, a joint venture between Sinclair Broadcast Group (Nasdaq: SBGI) and Coherent Logix and one of the primary architects of the ATSC 3.0 broadcast standard, applauds the formation of the ATSC 3.0 Patent Pool by MPEG LA.
  • Formation of the pool will dramatically simplify the efficient licensing of the new ATSC 3.0 broadcast technology in multiple-receive devices, easing the distribution and deployment process.
  • MPEG LA is a pioneer in the formation and management of these types of pools, establishing reasonable royalty rates for licensing patents needed to implement the technology.
  • Sinclair Broadcast Group, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local sports and news.

MPEG LA Offers One-Stop License for ATSC 3.0

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Thursday, January 20, 2022
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MPEG LA, LLC today announced the availability of the ATSC 3.0 Patent Portfolio License (ATSC 3.0 License or License), providing one-stop access to patents that are essential to the next generation broadcast standard developed by the Advanced Television Systems Committee (ATSC).

Key Points: 
  • MPEG LA, LLC today announced the availability of the ATSC 3.0 Patent Portfolio License (ATSC 3.0 License or License), providing one-stop access to patents that are essential to the next generation broadcast standard developed by the Advanced Television Systems Committee (ATSC).
  • MPEG LA is proud to continue its role in support of the broadcast industrys next generation terrestrial broadcast system that began with our licenses for the ATSC 1.0 standard and the MPEG-2 video compression standard used in ATSC 1.0, said MPEG LA President and CEO Larry Horn.
  • As a convenience to ATSC 3.0 implementers and the potential that ATSC 3.0 brings to market, our ATSC 3.0 License will continue MPEG LAs rich and reliable tradition of addressing the markets need for transactional efficiency and predictability in accessing necessary intellectual property rights owned by many different organizations under a single license.
  • MPEG LAs objective is to offer worldwide access to as many ATSC 3.0 essential patents as possible to everyone on the same terms under a single license.

Key ATSC 3.0 Technologies Selected by Brazil for Its Next-generation Digital TV Standard

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Tuesday, January 18, 2022
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ATSC commends SBTVD Forum for its very well-organized process of developing Brazils TV 3.0 system, said ATSC President Madeleine Noland.

Key Points: 
  • ATSC commends SBTVD Forum for its very well-organized process of developing Brazils TV 3.0 system, said ATSC President Madeleine Noland.
  • Over the past decade ATSC members developed the ATSC 3.0 system, and I am extremely proud that after rigorous testing and evaluation in Brazil, many elements of ATSCs state-of-the-art terrestrial broadcast system have been selected.
  • The SBTVD Forum is a non-profit organization of private and public companies responsible for digital TV deployment in Brazil.
  • ATSCs proposals for ATSC 3.0 Physical Layer and ATSC 3.0 Interactive Content systems remain among those to be further evaluated.

Fraunhofer's MPEG-H Audio selected as the sole mandatory audio system for Brazil’s next-generation TV 3.0 broadcast service

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Monday, January 17, 2022
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As a result, the MPEG-H Audio system was selected as the sole mandatory audio codec for the future Brazilian broadcast system.

Key Points: 
  • As a result, the MPEG-H Audio system was selected as the sole mandatory audio codec for the future Brazilian broadcast system.
  • In July 2020, the Brazilian Terrestrial Television System Forum (SBTVD) issued the Call for Proposals (CfP) for a next-generation Digital TV system called TV 3.0.
  • The CfP called for the most advanced technologies and addressed each layer of a next-generation TV system.
  • Using an end-to-end production and broadcast chain for the evaluation, the MPEG-H Audio system successfully fulfilled all mandatory requirements of the TV 3.0 CfP, demonstrating its maturity and un-matched capabilities.

NEXTGEN TV REAFFIRMS THE FUTURE OF BROADCAST TELEVISION IS HERE HIGHLIGHTING SIGNIFICANT INDUSTRY MOMENTUM AT CES

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Wednesday, January 5, 2022
Time, OTA, Consumer Technology Association, Electronics, Gray Television, Android, View, Top Gear test track, Smart TV, Television, E. W. Scripps Company, Advanced Television Systems Committee, Linux, SOC, Growth, CES, Car, Traction, Research, Pearl, MediaTek, City, Partner, Smart, News, Cox Media Group, TVB Pearl, Graham Media Group, IP, CTA, Dolby Laboratories, Atmosphere, Motown, Sinclair Broadcast Group, Philippine Council of Evangelical Churches, Population, Nexstar Media Group, Sony, Adoption, LG, Technology, Risk, ATSC 3.0, Solution, Multimedia, Industry, Samsung, ATSC, Toy, Video game console, Broadcasting, Hisense

NEXTGEN TV is based on internet protocol technology for interactivity, presenting the best combination of online and broadcast television, and continued innovation as new services are developed.

Key Points: 
  • NEXTGEN TV is based on internet protocol technology for interactivity, presenting the best combination of online and broadcast television, and continued innovation as new services are developed.
  • "NEXTGEN TV enhances broadcast TV and is a critical technology to the preservation of free, over-the-air local news.
  • Partners of NEXTGEN TV, including Dolby, Hisense, Sony, Samsung, and LG, will also feature its NEXTGEN TV audio and viewing technology in their booths.
  • NEXTGEN TV will showcase its latest platform innovations in virtual exhibit; media and analysts interested in experiencing NEXTGEN TV may contact [email protected] to reserve a briefing.