Influencer

Impact Communications Signs Best-Selling Book Author and Financial Advisor Coach Derrick Kinney

Retrieved on: 
Thursday, March 28, 2024
Media, Entertainment, Professional Services, Business, Thought Leadership, Books, Socially Responsible Investing, Influencer, Public Relations, Investor Relations, Marketing, Communications, Finance, Generosity, PR, Success, Adviser, CNBC, Fox News, CNN, Communication, Fox Business, News, Good Money, AUM, The Wall Street Journal, Financial adviser

Impact Communications, Inc. (Impact), a leading marketing and PR firm focused exclusively on elevating the stature of independent financial advisors, fintech firms, and allied financial services companies, announced today that Derrick Kinney , best-selling author, financial advisor coach, successful podcast host, and sought-after speaker, has retained Impact to represent him in the financial services industry.

Key Points: 
  • Impact Communications, Inc. (Impact), a leading marketing and PR firm focused exclusively on elevating the stature of independent financial advisors, fintech firms, and allied financial services companies, announced today that Derrick Kinney , best-selling author, financial advisor coach, successful podcast host, and sought-after speaker, has retained Impact to represent him in the financial services industry.
  • “Marie Swift and her superstar team are the perfect fit for me,” said Kinney.
  • He’s passionate about making a difference in the financial advisory world and for humanity as a whole.
  • He is known to many as the Advisor to Advisors and is one of the nation’s most respected voices on business and money.

Connected Television Group Hires Head of Growth

Retrieved on: 
Wednesday, April 3, 2024
Influencer, TV and Radio, Software, Networks, Data Management, Social Media, Technology, Search Engine Optimization, Entertainment, Search Engine Marketing, Digital Marketing, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Mobile Entertainment, Content Marketing, Communications, Apps, Applications, ROI, DMCA, University, Shopify, Education, Direct Sports Network, History, Acquisition, Multimedia, Bastion Collective, CTV, Engineering, CTG, Television, Video game

Connected Television Group announces the hire of Steven Spear to serve in the newly created role, Head of Growth.

Key Points: 
  • Connected Television Group announces the hire of Steven Spear to serve in the newly created role, Head of Growth.
  • Spear observed, “Almost overnight, connected television has become the most valuable new digital platform in history.
  • As a longtime CTV evangelist, I’ve been tasked with maximizing our client’s ROI – as they begin to unlock the absolutely stunning potential these new technologies have to offer.”
    Prior to joining Connected Television Group, Steven spent 7 years managing product development at Direct Sports Network, a popular connected television channel.
  • Steven served as Bastion’s Head of Growth under the terms of the merger.

Creator Commerce Platform, LTK, Introduces New Features to Foster Community Engagement

Retrieved on: 
Tuesday, March 26, 2024
Generation Z, Home Goods, Fashion, Influencer, Generation X, Retail, Internet, Online Retail, Consumer, Social Media, Technology, Search Engine Marketing, Digital Marketing, Public Relations, Investor Relations, Marketing, Millennials, Advertising, Content Marketing, Communications, Community, Creator, Trust, Subscription business model, Multimedia, Social media, Comment, LTK, Heart, Online shopping

LTK is now built for community engagement, enabling LTK Creators and their followers to meaningfully connect.

Key Points: 
  • LTK is now built for community engagement, enabling LTK Creators and their followers to meaningfully connect.
  • View the full release here: https://www.businesswire.com/news/home/20240326309690/en/
    Creator Commerce Platform, LTK, Introduces New Features to Foster Community Engagement (Photo: LTK)
    Community has never been more important as the foundation of a creator's business, and as social platforms become increasingly less social, LTK Creators are looking for ways to maintain, nurture and strengthen communities.
  • “The connection LTK Creators have with their community is vital and at the heart of everything they do.
  • Shopper Profiles let users better express themselves to LTK Creators, fellow shoppers and the greater LTK community.

Montana Butsch, Founder of spotivity, Launches New Podcast, "Information Asymmetry," Exploring Personal Agency and Decision-Making

Retrieved on: 
Tuesday, March 26, 2024
Women, Sports, Men, Online, Family, Other Entertainment, Podcast, Consumer, General Sports, Other Communications, Teens, Publishing, Entertainment, Media, Communications, Other Education, Social Media, Influencer, Education, Blogging, Other Consumer, IHeartMedia, Personality, The New York Times, Information asymmetry, Policy, Insight, Mentorship, News, NBA, TED (conference), NFL

Montana Butsch, renowned founder of spotivity and acclaimed media personality featured on CBS Nightly News, NYTimes, iHeartMedia, and TEDx stages, introduces a groundbreaking podcast: "Information Asymmetry".

Key Points: 
  • Montana Butsch, renowned founder of spotivity and acclaimed media personality featured on CBS Nightly News, NYTimes, iHeartMedia, and TEDx stages, introduces a groundbreaking podcast: "Information Asymmetry".
  • Listen Now to the first 3 episodes: INFORMATION ASYMMETRY on Podbean
    Overview: "Information Asymmetry" delves deep into the realms of personal agency, access, and decision-making.
  • Designed to captivate policy enthusiasts, educational institutions, curious teenagers, and proactive parents, this podcast promises insights for every listener.
  • "Information Asymmetry" is a podcast dedicated to illuminating pathways to agency and exploring non-linear approaches to informed decision-making.

Manchester United Announces Global Partnership With Malaysia Airlines

Retrieved on: 
Friday, March 22, 2024
Sports, Transportation, Licensing (Sports), Travel, Influencer, Marketing, Advertising, Air, Communications, Transport, Soccer, Food, Partnership, History, Airline

Manchester United and Malaysia Airlines have announced a multi-year partnership which will see the award-winning airline become the club’s official commercial airline.

Key Points: 
  • Manchester United and Malaysia Airlines have announced a multi-year partnership which will see the award-winning airline become the club’s official commercial airline.
  • The partnership was announced by Malaysia Airlines’ Group Managing Director of Malaysia Aviation Group, Izham Ismail, at a major industry trade fair in Kuala Lumpur.
  • I am pleased to be able to share our partnership with Malaysia Airlines with those fans and introduce them to the best-in-class service they offer.
  • “This collaboration brings together two global icons, Malaysia Airlines and Manchester United, and will create unforgettable experiences for our fans and customers.

U.S. Shoppers Are Under the Influence: 74% of Consumers Have Purchased a Product Because an Influencer Recommended It

Retrieved on: 
Wednesday, March 20, 2024
Technology, Content Marketing, Electronic Commerce, Communications, Digital Marketing, Social Media, Retail, Influencer, Online Retail, Millennials, Internet, Hobby, Gen, Social media, Generation Z, Online shopping

Taking insights from 1,011 U.S. consumers, ages 18 to 65+, the survey found that three out of four shoppers have purchased a product or service because an influencer recommended it, highlighting how influencer marketing has revolutionized consumers’ purchase decisions.

Key Points: 
  • Taking insights from 1,011 U.S. consumers, ages 18 to 65+, the survey found that three out of four shoppers have purchased a product or service because an influencer recommended it, highlighting how influencer marketing has revolutionized consumers’ purchase decisions.
  • “The survey’s results show that creator content is a critical part of the buyer journey for the modern consumer.
  • “Brands need to be where their customers are and they can show up in potential consumers’ daily lives through authentic creator content.
  • In fact, 68% of consumers chose to visit a specific location, like a theme park or travel destination, because they saw it recommended on social media.

Naturalizer Debuts Gen N Project Series with Deepica Mutyala, Live Tinted Founder

Retrieved on: 
Wednesday, March 20, 2024
Other Philanthropy, Women, Department Stores, DEI (Diversity, Equity and Inclusion), Specialty, Social Activism, Consumer, Fashion, Cosmetics, Retail, Teens, Parenting, Children, Communications, Professional Services, Philanthropy, Footwear, Influencer, Foundation, Online Retail, Philosophy, Partnership, Symbolism, Shoe, CAL, Woman, Illuminate, Multimedia, Collection, Gen, Human

Deepica Mutyala, founder & CEO of Live Tinted, is the inaugural partner in the collaboration series, which was born out of the belief that inclusivity and transparency can inspire a more comfortable future for all women.

Key Points: 
  • Deepica Mutyala, founder & CEO of Live Tinted, is the inaugural partner in the collaboration series, which was born out of the belief that inclusivity and transparency can inspire a more comfortable future for all women.
  • View the full release here: https://www.businesswire.com/news/home/20240320165393/en/
    Deepica Mutyala, founder & CEO of Live Tinted, collaborated with Naturalizer on a capsule collection of footwear as part of Naturalizer's Gen N project.
  • (Photo: Business Wire)
    Naturalizer created the Gen N Project to advance the ideals of comfort for women through a series of partnerships with women and brands inspiring the future with their actions.
  • Learn more about the Gen N Project here and follow @Naturalizer to see what comes next.

Trnd Unveils Its Creator Commerce Platform at Shoptalk 2024: A New Era for Social Shopping

Retrieved on: 
Monday, March 18, 2024
Software, Mobile, Wireless, Networks, Social Media, Online Retail, Electronic Commerce, Apps, Applications, Technology, Influencer, Digital Marketing, Retail, Content Marketing, Communications, Abbey, ROI, Friction, Growth, Entrepreneurship, Social media, Sale, Push-up, CAC, Booth, Heart, Multimedia, USD, Marketing, Online shopping

Trnd, the new creator commerce platform, is poised to redefine the way brands and creators convert followers to customers across all channels.

Key Points: 
  • Trnd, the new creator commerce platform, is poised to redefine the way brands and creators convert followers to customers across all channels.
  • Unlike link trees or affiliate links that lead to multiple clicks, consumer frustration, and poor ROI, Trnd enables an elevated social shopping experience that maximizes conversion and increases revenue.
  • View the full release here: https://www.businesswire.com/news/home/20240318552244/en/
    Trnd platform includes a customer-facing creator social storefront, a creator app for personalized product curation, and a brand platform.
  • As an innovative platform for creator commerce, Trnd is set to transform how brands and creators generate revenue on social media.

FINRA Fines M1 Finance $850,000 for Violations Regarding Use of Social Media Influencer Program

Retrieved on: 
Monday, March 18, 2024
Social Media, Influencer, Other Professional Services, Legal, Other Communications, Law Enforcement, Emergency Services, Finance, Consulting, Banking, Communications, Business, Accounting, Professional Services, Public Policy, Government, Digital Marketing, Online, M1 Finance, Letter, Public, Principle, Rulemaking, Social media, Sale, Communication, Acquisition, Municipal Securities Rulemaking Board, FINRA, Financial adviser

This case arises from FINRA’s targeted exam of firm practices related to the acquisition of customers through social media channels and represents the first formal FINRA Enforcement disciplinary action involving a firm’s supervision of social media influencers.

Key Points: 
  • This case arises from FINRA’s targeted exam of firm practices related to the acquisition of customers through social media channels and represents the first formal FINRA Enforcement disciplinary action involving a firm’s supervision of social media influencers.
  • “As investors increasingly use social media to inform their financial decisions, FINRA’s rules on communicating with the public are especially critical.
  • M1 Finance also provided its influencers with graphics and a “Welcome Guide” that described specific services and features available through M1 Finance that influencers could highlight to make their social media posts more effective.
  • For example, an influencer advertising M1 Finance’s margin lending program stated that customers could “pay [margin loans] back at any given time .

Viral Nation's AI-Powered Brand Safety Solution Wins SXSW Innovation Award

Retrieved on: 
Thursday, March 14, 2024
Social Media, Influencer, Security, Technology, Marketing, Consulting, Advertising, Communications, Celebrity, Professional Services, Artificial Intelligence, Software, Entertainment, Digital Marketing, Data Analytics, Internet, Entrepreneurship, Risk, Social media, SXSW, Talent, AI, Creativity, Multimedia, Vaccine

Viral Nation , a leading Social-First Transformation, Marketing, and Talent Representation Firm, is thrilled to announce its groundbreaking AI-powered brand safety solution, Viral Nation_Secure, has been honored with the coveted Innovation Award for Social Media at the South by Southwest (SXSW) Festival.

Key Points: 
  • Viral Nation , a leading Social-First Transformation, Marketing, and Talent Representation Firm, is thrilled to announce its groundbreaking AI-powered brand safety solution, Viral Nation_Secure, has been honored with the coveted Innovation Award for Social Media at the South by Southwest (SXSW) Festival.
  • View the full release here: https://www.businesswire.com/news/home/20240314727908/en/
    Viral Nation's AI-Powered Brand Safety Solution Wins SXSW Innovation Award (Graphic: Viral Nation)
    The SXSW Innovation Awards celebrate the most exciting advancements in technology and creativity across various industries.
  • “It's a tremendous honor to have Viral Nation_Secure receive the SXSW Innovation Award," said Joe Gagliese, Co-Founder and CEO of Viral Nation.
  • With brand safety at the forefront, Viral Nation offers full-service integrated marketing services and a robust social-first technology stack to deliver scalable, always-on solutions for brands.