Associated tags: Advertising, Consumer, EDO, Entertainment, Communications, TV and Radio, Television
Locations: KRIM, HALLMARK, HONDA, DRAMA, UNITED STATES, NORTH AMERICA, NEW YORK, MACDONALD, EDO, US, TENNESSEE, CALIFORNIA, ARKANSAS, CONNECTICUT, KANSAS
Professional Services,
Advertising,
Entertainment,
Digital Marketing,
Communications,
Data Analytics,
TV and Radio,
ROI,
McDonald's,
Convergent,
Health,
Intelligence,
SVP,
Zaxby's,
QSR,
CPG “With a granular understanding of consumers' content consumption and ad engagement, QSR brands are harnessing the power of Convergent TV to optimize campaigns that drive performance.”
Key Points:
- “With a granular understanding of consumers' content consumption and ad engagement, QSR brands are harnessing the power of Convergent TV to optimize campaigns that drive performance.”
Key insights from EDO’s QSR Convergent TV Outcomes Report include:
Overall, consumers were 5% more engaged with QSR ads on linear than streaming.
- Men 65+ were the most engaged demographic with QSR ads on both linear and streaming TV in Q1.
- This demo was +114% more likely to engage with streaming QSR ads in Q1 as compared to the QSR streaming average, and +35% more likely to engage with linear QSR ads as compared to the QSR linear average.
- The report is powered by Ad EnGage Convergent, EDO’s cross-screen outcomes measurement solution for holistic linear and streaming TV ad performance.
Content Marketing,
Women,
Sports,
General Sports,
Entertainment,
Marketing,
Advertising,
Communications,
TV and Radio,
Consumer,
Woman,
Football,
New Balance,
SVP,
University,
NCAA,
National Women's Soccer League,
Basketball,
Old Spice,
Tennis,
Season,
Sport,
University of Iowa,
WNBA,
Athlete EDO , the TV outcomes company, today released its inaugural Women’s Sports TV Outcomes Report .
Key Points:
- EDO , the TV outcomes company, today released its inaugural Women’s Sports TV Outcomes Report .
- “Naturally, the growing interest in women’s sports presents a major opportunity for TV advertisers,” said Laura Grover, SVP, Head of Client Solutions, EDO.
- The report also highlights the diversity of advertisers that have capitalized on an increasingly engaged women's sports audience.
- The top advertisers in 2023 include:
New Balance ads were 203% more effective than the average women's sports advertiser in 2023.
Retrieved on:
Thursday, February 15, 2024
TV and Radio,
Music,
Celebrity,
Digital Marketing,
Sports,
Consumer,
Other Retail,
Entertainment,
Online,
Events,
Concerts,
Marketing,
Generation Z,
Advertising,
Communications,
Retail,
Football,
Online Retail,
Internet,
Super Bowl LVIII,
Rocky,
Candy,
Gen,
Happiness,
Arrested Development,
Super Bowl,
Arrest,
Ice,
Ice Spice,
R&B,
Health,
BMW,
Starry,
Uber Eats,
Doritos,
Kid 'n Play,
Arnold Schwarzenegger Queen Bey topped our charts by generating 2,876% more engagement than the median Super Bowl LVIII celebrity.
Key Points:
- Queen Bey topped our charts by generating 2,876% more engagement than the median Super Bowl LVIII celebrity.
- Usher drives major engagement across multiple appearances: Super Bowl LVIII was the Usher show — and not just during halftime.
- All three appearances landed in our top 25 most engaging celebrity activations, with Usher’s halftime show generating 539% more engagement than the median Super Bowl celebrity.
- Viewers were moved by FanDuel’s tribune to the late, great Carl Weathers: Beloved Rocky, Happy Gilmore, and Arrested Development actor Carl Weathers sadly passed away before his planned appearance in FanDuel’s Super Bowl ad.
Retrieved on:
Monday, February 12, 2024
Football,
TV and Radio,
Marketing,
Advertising,
Communications,
Casino,
Gaming,
Elections,
Campaigns,
Entertainment,
Public Policy,
Government,
Sports,
Data Analytics,
Restaurant,
Bar,
Other Retail,
Film & Motion Pictures,
Wine & Spirits,
Automotive,
Food,
Beverage,
Celebrity,
Cosmetics,
Retail,
Religion,
Online,
Professional Services,
Mobile Entertainment,
Online Retail,
Consumer,
General Automotive,
AB,
Bowl,
Temu,
Budweiser,
Clydesdale horse,
T-Mobile,
Super Bowl,
Baja Blast,
Anheuser-Busch brands,
Parks and Recreation,
Booking.com,
Starry,
Bowl game,
Big Game,
Beer,
Aubrey Plaza,
Molson Brewery,
Television Temu proves the critics wrong with stellar ad engagement: Online retailer Temu ran the same, jingle-powered animated ad repeatedly throughout the game.
Key Points:
- Temu proves the critics wrong with stellar ad engagement: Online retailer Temu ran the same, jingle-powered animated ad repeatedly throughout the game.
- Its most impactful airing finished fifth in EDO’s rankings, generating 1,343% more engagement than the median Super Bowl ad.
- Each Super Bowl ad performance is indexed to the median-performing in-game spot, such that the median airing is scored at 100.
- Data in this release is preliminary and subject to slight adjustments based on EDO’s final Super Bowl analysis.
Retrieved on:
Thursday, January 25, 2024
Digital Marketing,
Data Analytics,
TV and Radio,
Content Marketing,
Advertising,
Communications,
Professional Services,
Entertainment,
Baking It,
NBC,
Univision,
CBS,
Discovery,
ABC,
HGTV,
FOX,
English,
Gold,
Paramount Network,
Television EDO , the TV outcomes company, released today a ranking of the most effective primetime programs of 2023 across English- and Spanish-language media.
Key Points:
- EDO , the TV outcomes company, released today a ranking of the most effective primetime programs of 2023 across English- and Spanish-language media.
- The top 10 primetime broadcast programs accounted for six different genres, including comedy & variety, drama, documentary, and game shows.
- Yellowstone (CBS) and 1883: A Yellowstone Origin Story (Paramount Network) emerged as two of the most effective programs for advertisers.
- At EDO, we validate savvy media buying and effective messaging with the market’s most trustworthy predictive outcomes data.
Retrieved on:
Thursday, January 25, 2024
Content Marketing,
Data Management,
Other Communications,
Technology,
Marketing,
Advertising,
Communications,
General Entertainment,
Professional Services,
TV and Radio,
Media,
Software,
Entertainment,
Digital Marketing,
Data Analytics,
Karma,
Cereal,
Polestar,
Panda Express,
Foodservice,
USAA,
Luxury,
Warner Bros. Pictures,
Credit Karma,
English,
CPG,
LeBron James,
ADS,
GMC,
Food,
Telecom,
GMC Hummer EV,
Creativity,
MOST,
Personal care,
Wireless,
Mint Mobile,
QSR,
Accord,
SVP,
ROI EDO , the TV outcomes company, released today the most effective ads of 2023 across English- and Spanish-language media.
Key Points:
- EDO , the TV outcomes company, released today the most effective ads of 2023 across English- and Spanish-language media.
- Automotive (Non-Luxury): GMC, Hummer EV - Try Something Different ft. LeBron James :30 , +592% more effective than the Automotive (Non-Luxury) average.
- EDO also analyzed the most effective ads that aired across Spanish-language TV (SLTV) in 2023.
- MOST EFFECTIVE ADS ON SPANISH-LANGUAGE MEDIA, 2023 ( full ranking here )
Automotive (Non-Luxury): Honda, Accord and CR-V - Hybrid x2 :30 , 93% more effective than the Automotive (Non-Luxury) average.
Retrieved on:
Tuesday, December 19, 2023
Software,
Online,
Sports,
Entertainment,
Internet,
General Sports,
Licensing (Sports),
Data Management,
Technology,
TV and Radio,
Marketing,
Advertising,
Communications,
Smart TV,
Partnership,
FuboTV,
Woman,
Consumer,
News,
Connected,
SVP,
CTV EDO, the TV outcomes company, and FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, have partnered to measure consumer behavior across Fubo’s premium sports, news and entertainment content.
Key Points:
- EDO, the TV outcomes company, and FuboTV Inc. (d/b/a/ Fubo) (NYSE: FUBO), the leading sports-first live TV streaming platform, have partnered to measure consumer behavior across Fubo’s premium sports, news and entertainment content.
- EDO will provide Connected TV (CTV) ad engagement data across all advertiser campaigns, enabling Fubo to prove its strong ad performance against traditional linear TV and streaming platforms.
- In partnering with EDO, Fubo can provide brands and agencies with granular CTV engagement data to attribute direct outcomes to CTV ad campaigns.
- EDO also provides Fubo advertising partners with ad engagement trends detailing viewer demographics most engaged with ads on the streaming service.
Retrieved on:
Wednesday, December 13, 2023
Professional Services,
Marketing,
Advertising,
Entertainment,
Communications,
Data Analytics,
TV and Radio,
Convergent,
Smart TV,
Similarweb,
The Walt Disney Company,
Nielsen,
CTV,
Partnership,
Television,
Connected,
BET,
Netflix,
Experian EDO , the TV outcomes company, and Experian , the world’s leading global information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers.
Key Points:
- EDO , the TV outcomes company, and Experian , the world’s leading global information services company, will enrich EDO’s Connected TV (CTV) outcomes data with demographic attributes from Experian for more granular measurement across major leading TV platforms and manufacturers.
- EDO’s IdentitySpine™ improves interoperability with data partners and enables deeper consumer behavioral insights for advertisers and leading CTV players.
- This integration offers EDO clients richer consumer insights, enabling more precision in their approach to their advertising strategies," said Ali Mack, Head of Television and Agency Partnerships, Experian.
- The announcement follows EDO’s data partnership announcements with Nielsen and Similarweb as part of its goal to drive immediate, actionable insights for Convergent TV advertisers.
Retrieved on:
Tuesday, December 5, 2023
Football,
General Sports,
Entertainment,
Search Engine Marketing,
Events,
Concerts,
Media,
General Entertainment,
Sports,
Marketing,
Digital Marketing,
Advertising,
Communications,
TV and Radio,
Content Marketing,
BMW,
Old Navy,
Consumer,
Week,
NFL,
SUV,
EV9,
Walmart,
Hyundai,
Target,
Amazon **Creative drove “##” as much engagement as the average advertising brand during Thanksgiving and Black Friday NFL football broadcasts.
Key Points:
- **Creative drove “##” as much engagement as the average advertising brand during Thanksgiving and Black Friday NFL football broadcasts.
- Hollywood strikes have driven more eyes to unscripted TV and live sports — the latter consistently ranking as TV’s most effective programming for advertisers.
- Last year, the NFL accounted for five of the top 10 TV broadcasts most likely to drive consumers to engage with advertising brands.
- Learn more about how EDO can help your brand optimize ad campaigns during live sports and events, tentpole programming, and beyond at edo.com .
Retrieved on:
Tuesday, October 10, 2023
Other Communications,
Food Tech,
Other Entertainment,
Travel,
Marketing,
Advertising,
Communications,
Other Automotive,
Entertainment,
Sports,
Other Retail,
Restaurant,
Bar,
Wine & Spirits,
Automotive,
Specialty,
Cruise,
Convenience Store,
Consumer Electronics,
Technology,
Other Sports,
Fashion,
Retail,
Home Goods,
Online Retail,
Luxury,
Department Stores,
EDO,
Family,
Black Friday,
NFL,
UAW,
Clothing,
Department store,
Acura,
SVP,
Wonderful,
Tourism EDO , the TV outcomes company, released today the inaugural Holiday TV Outcomes Report , highlighting ad volume and engagement trends in Q4 2022 across key categories influenced by holiday shopping, as well as ad performance across live sports and TV network specials.
Key Points:
- EDO , the TV outcomes company, released today the inaugural Holiday TV Outcomes Report , highlighting ad volume and engagement trends in Q4 2022 across key categories influenced by holiday shopping, as well as ad performance across live sports and TV network specials.
- "Brands that are planning their holiday TV advertising now have already fallen behind," said Kevin Krim, President & CEO, EDO.
- Brands in a number of categories were most effective when advertising outside the traditional holiday season.
- To know what’s working for your brand this holiday season, reach out to [email protected] .
