NIQ Brandbank launches new product data optimisation solution
Today, NIQ Brandbank, the global leading provider of digital product content, is pleased to announce the launch of its new product data optimisation solution, Content Health+, designed to empower brands to set the standard and become category leader with insight into category comparison and content benchmarking.
- Today, NIQ Brandbank, the global leading provider of digital product content, is pleased to announce the launch of its new product data optimisation solution, Content Health+, designed to empower brands to set the standard and become category leader with insight into category comparison and content benchmarking.
- This innovative new solution underscores NIQ Brandbank’s continued commitment to digitalise the shopper experience and deliver best in class product content across omnichannel.
- Research conducted by NIQ Brandbank highlights that up to 84% of brands fail to claim at least one of the top three most searched attributes that their product qualifies for.
- Marsha McGraw, Global Managing Director at NIQ Brandbank commented, “We are excited to unveil our new product data optimisation solution, a testament to our continued innovation and commitment to our clients to digitalise the shopper experience.